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According to the Wall Street Journal, Microsoft is currently in talks with Facebook that could land the technology giant a 5% stake in the ever-growing social networking site.  The move comes in response to concerns that Microsoft’s online footprint is lagging competitors such as Google and Yahoo.  However, while Facebook adds hundreds of thousands of users each day, sales leads generated from the site aren’t as strong as traditional search platforms.  Even so, most believe that a foray into this space is necessary, as social networking sites will play a large role in shaping the future of online advertising.